Marketing opportunities

Barkly 2

Barkly Square Website

The Barkly Square website focusses on providing useful information to visitors and locals. In addition to your store page we invite each retailer to get involved with other sections of the website. This will give you the opportunity to promote your special events, offers and new product launches to people who you may not have otherwise had exposure to. Features such as Talk Shop and The Local have an editorial feel, offering visitors to the website a glimpse into some of the Centres personalities and local happenings.

Barkly Square Website
The Barkly Square website focusses on providing useful information to visitors and locals. In addition to your store page we invite each retailer to get involved with other sections of the website. This will give you the opportunity to promote your special events, offers and new product launches to people who you may not have otherwise had exposure to. Features such as Talk Shop and The Local have an editorial feel, offering visitors to the website a glimpse into some of the Centres personalities and local happenings.

What’s on
This page will let visitors know about new products, specials and in store promotions you would like to communicate with customers.
To your table
This section of the website features a range of recipes and information on seasonal produce.

The Local
A blog style feature that curates local events, and news stories. Talk Shop Stores can put forward staff member to be interviewed and photographed for Talk Shop. This is a great chance to introduce the people behind your brand.
Content requirements
Between 30- 250 words, including any terms and conditions for sales, promotions etc.

Imagery:
To be supplied in a professional standard jpeg with a minimum of 1000 pixels high x 500 pixels high. All imagery should be free of branding and wording unless otherwise agreed please.

Timings:
To avoid disappointment Centre Management requires a minimum of two weeks’ notice.
To submit a request to publish your stores news on the website and social media, please email a member of the Centre Management Marketing Team.

Social Media
Barkly Square has a presence on Facebook, Twitter and Instagram. Selected information is filtered through from our website content to promote the Centres retailers, special offers and events.

Monthly EDM
Monthly emails are sent out to VIP database as indicated on the marketing calendar. We also have the capability to send out dedicated E blasts for stores that have a newsworthy story or offer to share. Stores wishing to send out a dedicated EDM must meet the time, and material requirements. To find out more about this opportunity please contact the Centre Management marketing team.

In Centre Signage
Exposing your customers marketing messages is a key element in unleashing your stores sales potential. Communicate your upcoming sales, product launches, special offers, and other happenings with the following options available to you:
• 30 x 40 Posters
• A3 Bathroom snap frames
Bookings for in-Centre signage are essential. Each booking is available for a maximum of two weeks and the marketing message being communicated must be approved by Centre Management.
To make a booking please contact a member of the Centre Management Marketing team.

Marketing Support
Discuss your individual campaign needs and how Centre Marketing can assist you in the communication of your promotion please arrange a meeting with a member of the Centre Management Marketing team.

Specialty Mall leasing
There are several designated specialty mall leasing sites located throughout the Centre. For all enquiries including location, availability and rates please log on to:
www.specialtymallleasing.com.au